It was the year 2009, I just arrived in Japan for my doctoral education. At the same time, Zynga developed FarmVille as a game on Facebook. Living in a cold countryside, I was so bored whenever I am back in my dormitory. I even finished the whole “Death Note” anime series in less than a week. Then I discovered FarmVille. I started playing until it became part of my daily routine. I was so hooked with FarmVille that I can still hear their background music playing inside my head until now.