When it comes to mascots, Japan takes it to a whole new level. Whether it’s for corporate branding, sports teams, or even public services, it appears that there is a mascot for nearly every aspect of life in Japan. This phenomenon has become deeply rooted in Japanese culture, captivating both residents and tourists with its widespread appeal.
Month: July 2018
McDonald’s Japan
In 1971, a businessman named Den Fujita opened the very first McDonald’s outlet in Japan, in Tokyo’s fashionable Ginza district. Over the years, the burger chain grew to more than 3,000 outlets nationwide and became one of the most recognized and trusted brands among Japanese consumers.
Amoj In Wanderland 